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What’s the net worth of Jett Puckett?
Jett Puckett is a businessman and lawyer from Atlanta who became famous on TikTok with his wife, Campbell “Pookie” Puckett. As in 2025, Jett Puckett net worth is around $5 million. Some estimates go even higher.
His fortune is a combination of a steady executive salary, wise career moves in finance and social media fame. With his wife Campbell “Pookie” Puckett, he transformed everyday fashion videos into a viral sensation. What began as innocent “fit check” videos turned into a cultural movement. That earned branded deals and millions of views. Unlike many other internet stars who rely solely on followers. Jett balances a more serious day job with the influence economy. It’s that dual success that makes his story unusual and one worth diving into.
| Attribute | Details |
| Full Name | Jett Wayne Puckett |
| Nickname | Jett Puckett |
| Gender | Male |
| Date of Birth | 30-Aug-90 |
| Zodiac Sign | Virgo |
| Current Residence | Atlanta, Georgia, USA |
| Nationality | American |
| Ethnicity | White |
| Religion | Christianity |
| Height | 5’3″ (160 cm) |
| Hair Colour | Dark Brown |
| Marital Status | Married (2018) |
| Spouse/Partner | Campbell “Pookie” Puckett |
| Children | Paloma Puckett |
| Net Worth (2025) | $5 million |
How Jett Earned His Fortune
Jett is not one-source rich. He’d spent almost a decade working in investment banking and executive management, making a high income. Later, his wife’s fashion blog and their TikTok success as a couple led to brand partnerships. Now he makes money in both roles, as a Managing Director in healthcare finance and as a member of a viral couple on social media.
Here is a basic breakdown of income sources:
| Income Source | Details | Estimated Earnings |
| Investment Banking Salary | Citigroup, H2C Securities, McLerran & Associates | $236K–$423K annually |
| Executive Roles | Chief Development Officer at Oak Dental Partners | $200K+ annually |
| Social Media & Brand Deals | Sponsored posts, collabs with Target, Armani etc. | $50K–$150K per post |
| Fashion Brand | Sponsored posts, collabs with Target, Armani, etc. | Growing income stream |
| Real Estate & Investments | Private deals, luxury assets, family estate ties | Not publicly disclosed |
Early Life and Education
Jett was born in Rome, Georgia, in the early 1990s and raised in a family-oriented environment with deep roots in faith and community. He went to Darlington School, a private academy, and then to the University of Georgia. He graduated from UGA in 2013 with a degree in Economics/Poli Sci. With an impressive academic record, two of the most prestigious programs in the country opened doors for him.
In 2016, Jett fulfilled his double-degree, an MBA from the Wharton School and a law degree from the University of Pennsylvania. This combination of both financial and legal skills ultimately helped him for a career at the highest levels of business.
Career Journey
After graduation, Jett jumped into investment banking. His first job was as an associate at Citigroup in New York. He then went on to H2C Securities, where he spent a number of years in healthcare investment banking. He became the Chief Development Officer, responsible for growth, at Oak Dental Partners in 2021. In 2022, he took over in his current position at McLerran & Associates, overseeing dental practice transitions and M&A activities.
Unlike many TikTok stars, he first made his name through a traditional business. His career cash flow kept him afloat, and then money from social media came on top of that.
The Rise of Social Media Fame
Jett’s life changed in January 2024 when his wife Campbell went viral on TikTok with “fit check” videos. In these clips, Jett would pay homage to her outfits with comments like “Pookie looks absolutely amazing.” What began as a private inside joke became a viral sensation.
In a matter of weeks, they had attracted more than 1.6 million followers and garnered over 250 million views of their videos. Even celebrities such as Meghan Trainor, Reese Witherspoon and Jimmy Fallon joined the trend. Major brands like Target and Armani tapped into their popularity.
The couple appeals because of their authenticity. How easily, how well they got along with each other, which made viewers love them. It was not forced influencer marketing; it was a husband being the sweetest to his wife.
Family Life
Jett and Campbell met at a Philadelphia wine bar in 2016. They got engaged and ten months later they got married in April 2018.
In November 2024, they gave birth to their daughter, Paloma Campbell Puckett. Both parents often mention how parenthood reshaped their priorities.
Lifestyle and Spending
The couple lives in Atlanta, where the cost of living is substantially lower than it is in New York or Los Angeles. Yet their lifestyle does indicate evidence of their increasing affluence. For example, Campbell was given a $35,000 Hermès Kelly 25 bag as a “push present,”.
They enjoy luxury travel, fine dining, and high-end fashion. But they are always grounded by family traditions and beliefs. Their fans are drawn to such balance, luxury without arrogance.
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Public Image and Speculation
When anyone ascends quickly on the internet, rumours follow. Some inquired whether Jett’s family money had factored into their success. But there is no paper trail of inherited money fueling their rise. His wealth is undoubtedly linked to his career earnings and media deals.
The couple encountered a brief scandal in early 2024, when an old picture of Campbell re-emerged online. They addressed it directly with an apology, showing accountability. By and large, their image is a positive one. Jett is influential in the world of finance, and the TikTok community sees him as the real deal.
FAQs
1. How did Jett Puckett build his net worth?
He combined a high-paying finance career with social media fame and brand deals.
2. What does Jett do for a living besides TikTok?
He is a Managing Director at McLerran & Associates, working in healthcare M&A.
3. How much do Jett and Campbell earn from brand deals?
Reports suggest they earn between $50,000 and $150,000 per sponsored post.
4. Are Jett and Campbell still married?
Yes, they have been married since 2018 and welcomed a daughter in 2024.
5. What is Jett’s educational background?
He holds an MBA from Wharton and a law degree from the University of Pennsylvania.
Conclusion
In the end, Jett’s quest is not so much about numbers as it is about balance being a husband, a father and a professional in a way that lets him share his life with millions. His story is a striking reminder that wealth in the contemporary world is not just about money in the bank, but about influence, relatability and the ability to inspire others.